Monday, June 19, 2017

The inside scoop on Zinzino

Zinzino is a multilevel marketing company that is best-known for its fish oil products.

The company also makes skin care products that fight aging, and has dabbled in weight loss as well.

Balance, Zinzino’s centerpiece fish oil product, is a flavored omega-3 fatty acid supplement that has a number of health benefits.

So did I get on board? This explains everything:

All good? Let’s continue…

Though it started in Sweden in 2005, the company has now expanded to several different international markets.  Still, most interest in the product comes from Scandinavia and Northern Europe.

According to search engine trends, most search traffic comes from Estonia, Finland, Norway, Lithuania, and Denmark.  Still, the company operates MLM networks across the world, and global search engine volume is at a fairly high level.

Interest in the company has been on the rise since 2012, though it’s plateaued a bit in the last few years.  Current search traffic is about three-quarters of its all-time maximum, reached most recently in late 2014. The good news is that since then it’s been pretty stable


By far the Zinzino product that generates the most buzz is their Balance oil.  It’s a liquid supplement that comes in an amber-tinted glass bottle that provides omega-3 fatty acids from anchovy, mackerel, and sardines, alongside cold-pressed olive oil, which adds omega-6 fatty acids.

One serving of Balance oil contains 800 mg and 360 mg of the omega 3 fatty acids EPA and DHA, respectively.  This is a substantial amount, though it can be tricky to measure out accurately from the liquid bottle.

Still, omega 3 fatty acids have a number of documented health benefits.  According to a 2004 review article published in the Journal of Human Nutrition and Dietetics, omega 3 fatty acids are known to affect risk factors for several chronic health problems.  

The research is strongest when it comes to cardiovascular disease.  Guidelines suggest that consuming omega 3 fatty acids per day could result in a small but significant reduction in cardiovascular disease rates.

Omega 3 fatty acids have also been implicated in inflammatory diseases like arthritis, asthma, and inflammatory bowel disease.  These fatty acids act in an anti-inflammatory way, and controlled research trials suggest modest to strong effects on treating inflammatory conditions with omega 3 fatty acids.

Cognitive effects are included in these benefits, too.  Lower levels of EPA and DHA have been found in children with ADHD, and annual fish consumption is strongly and negatively correlated with incidence of major depression—i.e. eating more fish means a lower risk for depression.  

Omega 3 fatty acids appear to play a role in brain development, and continuing research is examining whether they can have any effect on progressive degenerative brain diseases like Parkinson’s disease and Alzheimer’s disease.

One of the other stated benefits of Zinzino is balancing your omega 3 to omega 6 fatty acid ratio inside your body.  Omega 6 fatty acids are found in foods like vegetable oils, meat, nuts, and seeds.  Fewer foods are rich in omega 3 fatty acids, but some include fish, flaxseed, and walnuts.  

Company marketing literature from Zinzino claims that achieving a more equitable balance of omega 3 and omega 6 fatty However, there is significantly less evidence to support this claim than the general assertion that omega 3s are healthy for you.  

There is some data, for example, that shows that omega 6 fatty acid consumption decreases the bioavailability of omega 3 fatty acids.  

One study, by researchers at the National Institutes of Health, discussed how overconsumption of omega 6 fatty acids is a subordinate cause of omega 3 deficiency, which in turn contributes to a variety of health and sociological factors: everything from major depression to stroke to homicide (because of the link between a deficiency in omega 3 fatty acids and behavioral disturbances, the researchers were able to estimate how many murders are associated with a lack of omega 3).

So, Zinzino Balance seems like a pretty solid product.  How about Zinzino Serum? The other flagship product of this MLM is an anti-aging serum that primarily functions as a moisturizer.  

Its key ingredients are shea butter esters and olive fruit extract, which have been studied as agents which fight free radical damage in the skin according to one study.  The shea butter will also help lock in moisture and keep skin soft.  The real question is whether it’s worth the cost: $70 retail is pretty spendy for a moisturizing product.

Compensation plan

To join Zinzino, you only have to pay for a “free” (plus $12 shipping) starter kit, which is substantially less than a lot of other MLMs.  There are several optional business packs you can purchase, but to become a distributor, there are no requirements for purchasing any additional upgrades.

The discount that you get as a distributor is pretty good as far as MLMs go: 30-40% in most cases, depending on the product.

This is counterbalanced by a required auto-ship, which can pretty quickly drain your investments if you aren’t expanding your operation.  Zinzino relies heavily on bonuses, which tie in with the auto-ship: enroll four new customers, and your next month’s autoship is free.  

Again, if you are expanding your customer base, this can be a great bonus to take advantage of.


Zinzino offers products that are pretty solid and, in many cases, backed by research.  The real challenge is going to be marketing them (with their relatively steep prices for their flagship products) and keeping the expansion rate of your customer base high.  

As long as your business expands, you can take advantage of Zinzino’s expansion-heavy compensation structure, but if growth stalls, the monthly auto-ship could land you in trouble.

Look, if you’re simply doing it for the money, there are better ways to kill your day job.

You might like our coaching because it shows you the good life without selling stuff to your family and friends.

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