Saturday, June 24, 2017

Should you join Sisel?

Science, Innovation, Success, Energy and Longevity–that’s the motto of Sisel, a Utah-based multilevel marketing company that specializes in high-quality products for weight loss, anti-aging, and healthy living.

It’s probably best-known for its Sisel Kaffe line of coffee, but some of its most popular products right now are its liquid supplements: FuCoyDon, SpectraMaxx, and Eternity.

So did I get on board? This explains everything:

Despite being around since 2006, it has yet to hit it big.  Not too many people are searching for it on the internet; further, search engine traffic has been essentially flat since the company’s inception.  

This suggests that the company is not doing a great job with brand promotion, so if you want to become a distributor and sell the products, you’ll have your work cut out for you.


If any of your prospective customers have heard of Sisel, it’s probably for their Sisel Kaffe coffee.  It’s sold as a boutique-style coffee bean, and it’s single-source.

The only type of coffee bean in Sisel Kaffe is the Panamanian Gesha bean, and the company uses an unusual infrared heating process to roast the beans.

Now, I’ll leave it to the coffee connoisseurs to determine whether or not this is a show-stopping coffee, but if you think that Sisel Kaffe is just a coffee, then you’re mistaken.  

It only uses one type of coffee bean, but it’s got a lot more than just coffee in it.  Sisel Kaffe includes a number of herbal extracts and plant materials thought to boost longevity or help with cognitive function.  

Bacopa Monnieri is the star of the show when it comes to Sisel Kaffe ingredients meant to boost memory.  It’s an herbal extract that has been studied for its cognitive benefits.  

One study on older volunteers in Australia appeared to show an improvement in memory thanks to a bacopa monnieri supplement.  A scientific paper published in in 2010 by Annette Morgan and John Stevens described the experiment.  Some 98 volunteers age 55 and up were recruited and split into two groups.  One received a bacopa supplement, while the other received a placebo.

The subjects took the supplements for twelve weeks, and the researchers evaluated verbal learning and memory before and after.  They found a significant benefit to the bacopa monnieri extract.

For longevity, ganoderma lucidium (also known as Lingzhi) was added to the Kaffe blend.  It’s long been used in traditional Chinese medicine, but in this case, the evidence is not very strong.  

A 2004 study in the British Journal of Nutrition studied the effects of four weeks of Lingzhi supplementation in a group of healthy subjects, tracking biomarkers known to be associated with chronic disease.  The supplement had no effect on any of the markers of interest, though if it’s any consolation, it showed no signs of toxicity either.  

How about the health supplement drinks? Sisel FuCoyDon, a supplement drink that comes in a brightly-colored bottle, gets its funny name from the chemical category of the supplements it contains.  

Fucoidans are compounds found in algae that have been studied for their anti-cancer effects, though Sisel is careful to distance itself from these kinds of claims.  Other MLMs have run afoul of federal supplement marketing regulations when it comes to discussing the efficacy of certain supplements against medical conditions.

Eternity, Sisel’s combination longevity-and weight loss supplement, contains a blend of antioxidants, including resveratrol, the compound found in red wine that is thought to be responsible for many of its health benefits.  In addition to its antioxidant power, resveratrol appears to have metabolic effects too.  

A 2011 study in the journal Cell Metabolism found that a resveratrol supplementation regimen has metabolic effects in obese subjects that are similar to calorie restriction.  While the subjects did not lose a statistically significant amount of weight, their metabolic health improved, which is good from a diabetes-prevention perspective.

Compensation plan

The products look pretty good, but what’s the compensation plan like? The basic cost associated with joining is $39 for the distributor starter kit.

The commission’s structure is solid; you get 20% retail commissions (basically the same as a wholesale discount in other MLMs) on all purchases from customers on your front line who purchase through you, and you get three-deep commissions from the start, even at the “bronze” distributor level, which requires a consistent monthly product volume of 50.

As you might guess, you need to stay at or above this level to remain eligible for any compensation, so you need to have a regular returning customer base, or a steady flow of new customers.  Ideally you’d have both.

There are advancement bonuses and “master” sponsorship bonuses that you can achieve if distributors below you on the unilevel compensation structure do well, but it’ll be some time (and a lot of product volume distributed) before you can start looking forward to those.


As with many multilevel marketing companies that offer a range of products across several categories, Sisel is a mixed bag.  

Some of its supplements pretty solid, and its single-bean supplemented coffee blend is an intriguing take on coffee.  Its compensation plan looks pretty good, but the company’s public profile is pretty small.  

Not a lot of people know about it, and there aren’t a whole lot of distributors who are active, and as such, the realistic earning potential is not well-characterized.

Make sure you have a solid business model in place before deciding to get involved.  

The cost of joining up is low, but you do need a steady flow of monthly orders to take advantage of the fairly generous compensation plan.

Still, if you’re just doing it for the money, there are better ways to kill your day job.

You might like this coaching because it shows you the good life without selling products to your family and friends.

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