ReZealiant is a nutrition, muscle building, and weight loss focused multilevel marketing company. It was founded by MLM guru Uri LeBaron, who has had a hand in Uri International and the now-defunct Nuriche network marketing ventures. After Nuriche was disbanded, distributors transitioned over to ReZealiant and continued their business.
The Utah-based company looks like your classic health and wellness/nutrition MLM, but it does have a few flagship products that it puts a unique spin on. Its best-seller is ReZealiant Feast, a fruit and vegetable “superfood” green powder drink.
Did I get on board? This explains everything:
Unfortunately, the company is not very popular when it comes to internet searches, which means it’s got essentially no brand name recognition.
If you are an optimist, this could mean that it’s still a good time to get in early and get in near the top of the pecking order. This assumes, of course, that the company will take off, and to say that the health and wellness MLM market is saturated is to put it lightly.
There’s tough, cutthroat competition in that market, and for ReZealiant to succeed, it needs a unique angle for its products. Does it provide one?
ReZealiant’s flagship product is Feast, which belongs in the ever-popular superfood green powder category. It comes in both bulk powder (intended to be mixed with water or into a shake) as well as in capsules for easier consumption on the go.
Many of the ingredients in Feast are organic; nearly all of the fruit and vegetable concentrates are grown without pesticides and herbicides.
The ingredients list reads like a who’s who of popular superfoods. The fruits include acai berry, goji fruit, raspberry, acerola cherry, and a number of other dark-colored fruits, both common and obscure. The same is true for the vegetable ingredients.
The formulation includes the ones you’d most likely guess, like broccoli, spinach, and carrot, as well as some less-common veggies: kelp, oat grass, dulse, cayenne, and ginger root, to name just a few.
The good news is that green drinks do have some fairly well-established health benefits. As a rich source of antioxidant compounds, fruit and vegetable concentrates appear capable of raising your body’s level of defense against oxidation.
A 2004 study in the Journal of the American College of Nutrition investigated the effect of a seven week supplementation program in 59 healthy test subjects. The participants were given either a fruit and vegetable concentrate supplement or a placebo, then followed for seven weeks.
Afterwards, the groups were switched, so that the researchers had data on all subjects in both conditions (both taking the green drink and taking a placebo which contained no fruit or vegetable ingredients).
At the same time, the researchers tracked the blood levels of antioxidants in the volunteers, monitoring how, if at all, they increased or decreased throughout the study.
The researchers found that the fruit and vegetable concentrate—which, though it was not ReZealiant’s formula, contained many of the same ingredients—was able to increase levels of the antioxidants vitamin C, vitamin E, beta carotene, and selenium. In addition, blood levels of folate (a B vitamin) increased.
So, Feast at least looks like a pretty easy sell. Other research even shows that similar “green drinks” can directly decrease blood markers of oxidative damage, as reported in 2011 study in the scientific journal Medicine & Science in Sport & Exercise.
But what about the rest of ReZealiant’s product lineup? It’s got the usual suspects: vegetarian protein for meal replacement shakes, various fruit and vegetable-based slimming drinks, a fiber supplement, and a probiotic supplement. Pretty standard fare for this type of MLM.
To become a distributor for ReZealiant, you need to pay an annual $50 fee.
This entitles you to a 20% wholesale discount, but to earn commissions on people in your downline, you need to sign up for an autoship to the tune of 40 product volume per month, and move a volume of 200 products per month on a consistent basis.
These requirements are somewhat higher than average for a health and wellness MLM, but not outrageously so.
The good news is that if you can break into the sales levels that award commission, the rates are pretty good. 5% for your first six downstream levels, which is a lot better than the competition.
Of course, to make it to the point where you’re eligible for that many levels, you need to be moving a lot of product. Can you sell 25,000 group volume per month? Well, you’ll make a ton of money. But that’s a huge number of orders for a company this new.
ReZealiant’s greatest strength is its fairly solid product line that focuses on fruit and vegetable concentrates. These do have some proven scientific benefits, so it’s easier to sell them than some supplement with unknown herbal extract ingredients.
On the other hand, it’s going to be very hard to pitch an unknown brand name, and ReZealiant isn’t exactly equipped to help you out very much.
There’s little in the way of marketing material available to you, and the compensation plan only rewards you if you can move huge volumes of product on a consistent basis.
It’s going to be very hard to do that without the proper support structure from the company, so you’ll need to build a bulletproof business plan that allows you to scale up pretty rapidly, recruiting an organized set of distributors below you and selling a high volume of products on a consistent basis.
If you’re doing it for the money, there are better ways to kill your day job. You might like our coaching because it shows you the good life without peddling products to your family and friends.