NuCerity is a multilevel marketing company that specializes in anti-aging skin care products.
They’ve recently launched a line of anti-aging supplements, trying to broaden out into the larger health and anti-aging market space, but the core of their product line, and their company history, is inextricably tied to skin care, and specifically to their anti-aging skincare product SkinCerity.
Did I get on board? This explains everything:
The company was founded by three skin care doctors in Texas who claimed to have figured out the secret to keeping skin fresh and looking young. This idea turned into the flagship product of NuCerity, the anti-aging product line called Skincerity.
Media appearances helped propel NuCerity to popularity in late 2015, though interest has waned somewhat since then, according to search engine trends. Traffic is still nearly half what it was at its peak, indicating that NuCerity has some staying power in the market.
Interestingly, interest in the flagship product Skincerity has dropped off more rapidly, and is far below its peak levels. This might reflect a broader awareness of the brand, or simply an indication that it has moved beyond its single-product roots.
When talking about NuCerity, it’s impossible not to start with Skincerity. It’s by far the company’s best-known product, and it’s what started the company down its path towards its current success.
Skincerity is a roll-on breathable moisturizing cosmetic product that you apply to your face before going to bed every night. It is designed to reduce wrinkles and fine lines, as well as shrink pores. After application, it dries very quickly, but you do need to wash it off with warm water in the morning.
The ingredients list of Skincerity does raise some questions: the very first ingredient is acetone, which is a rapidly-drying organic solvent which could definitely produce dryness. There doesn’t seem to be much in the way of moisturizing agents, either.
The next ingredient is even stranger—fluoropolymer, which is the same thing that’s in Teflon-coated pans. The idea must be to form a flexible and highly protective seal over the skin, locking in the skin’s own moisture.
Still, it’s awfully strange to be using a fluorinated plastic as a cosmetic. As you might guess, some consumer advocacy groups have raised questions about the presence of fluoropolymers in cosmetic products.
According to SafeCosmetics, fluoropolymers have been associated with disruptions to the body’s hormone system. Fluoropolymers appear to be endocrine disruptors, as they are chemically similar in structure to some of the key hormones in the human body, like estrogen.
There are a number of concerns about the biological effects of these kinds of compounds in developing children especially. Coating your face in this compound and leaving it on all night, every night, sounds like asking for trouble.
In addition to this, there’s another plastic compound in Skincerity, an acrylic polymer. These are commonly used in another kind of cosmetic…fake nails! Acrylic polymer is another plastic, and Skincerity must be including it to form a thin, flexible coating on top of your skin.
The acetone acts as a solvent, and the plastic is dissolved in it until it evaporates, leaving a layer of plastic on top of your skin for the night.
The rest of the ingredients in Skincerity are pretty normal. Vitamin E, grape seed oil, and fragrance. But after the plastic ingredients, there’s really not much else to say—it’s all pretty strange.
This strategy is definitely unique, but there’s no good independent research that supports this odd strategy of applying a thin roll-on plastic mask to the face every night.
The simple fact that the cosmetic product consists of dissolved plastic also makes NuCerity’s claim that it it is a “breathable” product a bit questionable. How does air or moisture get in or out of a plastic membrane?
The rest of NuCerity’s skincare products are more standard. Their moisturizer, for example, consists of capric acid and cetyl alcohol (and about a dozen other ingredients), and these are not groundbreaking or earth shatteringly different from what you’d find on the shelf at your local pharmacy or drugstore.
The business model for NuCerity strongly rewards direct sales as opposed to building a large network. Most of your income will come from retail profits.
The margin is pretty good; it approaches 50% for a product like Skincerity. However, you need to build a huge distributor team to be eligible for any commision-based profit or bonuses.
The compensation plan is a binary system, meaning you need a minimum of two different “teams” of downstream distributors to be eligible for commissions. And even then, you need to advance through three different ranks before you can start earning commissions.
Autoship is not required for being an independent distributor, but it is strongly encouraged. NuCerity company literature calls it an “important part” of your sales tactic, and their compensation plan definitely rewards high repeat monthly sales volumes.
Unfortunately, with this arcane compensation plan that steers you away from commission, but at the same time requires you to build a very large tree of downstream distributors before earning any real money, you’d have to stick with retail profits as your main source of income for quite a while.
And with the flagship product being a pretty questionable compound, it’d be hard to sell a lot of it. There are real concerns about putting fluoropolymers and dissolved plastic on your face every night for the rest of your life. I certainly wouldn’t do it.
If you’re set on MLM, it’s not terrible, but probably not the best option out there, either.
If you’re doing it for the money, there are better ways to kill your day job. You might like our coaching because it shows you the good life without peddling overpriced products to your family and friends.