Friday, April 14, 2017

Isagenix review – a good business opportunity?

Isagenix is a large, well-known network marketing organization that sells diet supplements focused on weight loss, daily health, and anti-aging.

Their product strategy focuses on prepackaged “solutions” instead of standalone individual items.

As a result, the company is best-known for its 30-day weight loss system and its 9-day deep cleanse, and it has several other time-based or solution-based product packages.

Did I get on board? This explains everything:

Isagenix has been around for over fifteen years, and thus far it has a fairly good reputation as far as long-standing MLM companies go.

It hasn’t run afoul of any legal regulations and hasn’t had any courtroom disputes so far, which is a lot more than many of its competitors can say.

The company is also reasonably well-known, with a long-term pattern of interest tracking upwards as measured by search engine traffic.

As with many program based weight loss and health improvements (both inside and outside the multilevel marketing world), interest in Isagenix slides in November and December and rockets upwards in January as a result of people making New Year’s resolutions to try to lose weight or improve their overall health.

This occurs year after year in internet traffic data, which means there’s an annual trend to this–getting in at the right time can help grow your business more effectively.


The leading product for Isagenix is their 30-day nutritional cleansing solution.  The $373 package contains several different products designed to a be a complete solution for rapid weight loss.

One of the core components of this cleanse is their IsoPro meal replacement shake.  Isagenix follows the admittedly effective strategy used by several other weight loss programs, which is to replace meals with a shake that contains a heavy dose of whey protein.

Not only does this cut out whatever you’d typically be eating for that meal, but it replaces it with something that’s been shown to increase weight loss over similar replacement shakes with equal caloric content.

This was demonstrated in a 2015 study in the American Journal of Clinical Nutrition.  In the scientific paper, the researchers describe how they used a whey protein supplement in obese subjects on a weight loss program over the course of 13 weeks.

Half the subjects in the study were given a whey protein supplement, while the other half were given a placebo that contained the same amount of calories.

At the study’s conclusion, the researchers found that the whey protein supplement allowed similar weight loss but a relative increase in muscle mass compared to the control group.  This is a good thing, not just because muscle mass is desirable but because muscle mass itself helps burn more weight.

Another key part of the cleanse and weight loss program is the Ionix Supreme liquid drinks.  It’s supposed to be a drink that helps reduce stress and increase energy by providing lots of B vitamins, superfood extracts, and herbal extracts that promote well-being.

Unfortunately, the drink is flavored with “molasses powder,” which is a very sneaky way of just saying “sugar.”  The good news is that the serving size is very small; it’s not really a beverage you enjoy, rather, it’s a drink you’d down in a small one-ounce shot.

Other cleanse ingredients include high-protein snacks (also unfortunately flavored with the obesity-promoting sugar fructose) and a metabolism boosting Natural Accellerator supplement which is based on green tea extract apple cider vinegar, cayenne, and cinnamon, among other ingredients.

Some of these ingredients are moderately effective weight loss supplements, but the per-pill dosage is pretty low.

There has been one scientific test on the efficacy of some of Isagenix’s products, though not of the full 30 day cleanse.

A 2012 study in the scientific publication Nutrition Journal used the IsaLean meal replacement shake in an experiment involving obese women.

This was combined with intermittent fasting, and was able to produce substantial weight loss over eight weeks, as well as a decrease in LDL cholesterol, which is a risk factor for cardiovascular disease.

Compensation plan

Joining Isagenix as a distributor costs $39 per year, or $29 if you agree to an autoship.

You must move 100 product volume per month to be eligible for retail discounts and commissions, so this basically mandates an autoship.  It’s a binary compensation structure, meaning you have a “left team” and a “right team” based on two first-line distributors below you.

Beyond retail products, the commission and bonus structure of Isagenix is very weak.

This is reflected on their income disclosure statement, which admits the painful truth: Over 80% of Isagenix members make no money at all, and another 12% earn an average of $145 per year.  This means that nearly 95% of Isagenix members earn almost nothing!

These numbers are brutal, even for an MLM with an aggressive compensation plan.  Comparable competitor MLMs have more like half of their members making money, and annual earnings in the $1,000-3,000 per year range.

It’s not clear whether the failure of members to make money is a result of poor product quality or a poor compensation plan that doesn’t have much in the way of bonuses or downline commissions, but in either case, it’s not good.


The real problem is this: Isagenix doesn’t really offer anything special.  It’s just another weight loss and anti-aging MLM with no real attractive features and no exclusive products.

The earnings potential is pitiful, so the odds are majorly stacked against you.  Steer clear of this one; there are far better options in the health and weight loss MLM market.

If you’re going the MLM route simply for the money, there are better ways to kill your day job. You might like our coaching because it shows you the good life without peddling overpriced products to your family and friends.

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