Saturday, April 22, 2017

IDLife review – should you join?

IDLife is a network marketing model company that focuses on nutritional foods: shakes, rehydration products, snack bars, and energy drinks make up its core product line.

It is committed to pure and hypoallergenic ingredients, and as such does not include GMOs, soy, hormones, or gluten in any of its products.

Did I get on board? This explains everything:

In terms of popularity, IDLife spiked to popularity in early 2014, and has maintained fairly stable name recognition since then.  Search engine trends show search traffic that’s trending slightly lower in the last year or so, but it is not a precipitous decline.

It still does not rate nearly as high as some of its MLM competitors, which could be a good thing or a bad thing depending on your tolerance for risk versus new market penetration opportunities.


The main line of products for IDLife is their various drink powders.  They make formulations for everything from protein shakes to energy boosting sports drinks to pre-workout supplements.  Their flagship product is definitely the IDShake—a meal replacement shake that’s a combination of whey protein and chia seed.

Whey protein is known to have a solid weight loss effect.  This might sound a little strange—protein shakes are also consumed by bodybuilders looking to put on weight in the form of muscle mass.

But whey protein is indeed a good idea for weight loss: this much is demonstrated in a 2008 article in the scientific journal Nutrition & Metabolism.

In the study, researchers studied a whey protein meal replacement shake and a placebo drink in obese volunteers over the course of three months.  The two shakes were identical in their caloric content, but the placebo was carbohydrate-based instead of protein-based.

Both groups were given dietary instructions on how to reduce their caloric intake by 500 Calories per day.  At the study’s conclusion, the researchers found that the protein-based meal replacement shake resulted in substantially greater weight loss than the placebo shake.  Moreover, the protein shake helped maintain muscle mass, so the weight loss was strictly fat.

The researchers hypothesized that this was the result of protein increasing metabolism directly, or perhaps by increasing muscle turnover, which itself is an energy-consuming process.

While chia seeds are a popular health food, they don’t seem to help promote weight loss.  According to a study published in 2009, ingestion even of 50 grams of chia seeds per day had no discernible effect on body mass, fat mass, blood lipids, or blood pressure.

One of the more unique offerings from IDLife is their Sleep Strips, dissolvable supplement strips you put on your tongue before bed that are supposed to aid with your sleep length without causing grogginess.

The main active ingredient is melatonin, which is indeed known to aid with sleep quality.  Each strip contains 1.5 mg of melatonin, along with L-Theanine and the neurotransmitter 5-HTP.

Studies on these other two ingredients with respect to sleep quality are limited, but a 2007 study on a 2 mg dose of melatonin found that it improved sleep quality and reduces grogginess in elderly subjects.

One particularly attractive property of melatonin, according to this study, is that it has no withdrawal symptoms.  In other words, when you stop using it, there isn’t a rubber-band effect where your sleep quality declines.  This is good news if you want to use it for adjusting to jet lag, but don’t want to take a sleep supplement every night.

Compensation plan

There are several startup cost options to join IDLife.  The cheapest, at $99.99, is the “Member” startup kit, which entitles you to a 10% wholesale discount.

Over time, as you accumulate distributors underneath you or move a large volume of product (500 total lifetime volume), you can advance to “Independent Associate” status and gain access to the 30% wholesale discount.

Or you can cut the wait and buy your way to Independent Associate right away.  For $199.99, you gain access to the 30% discount immediately, and you gain access to $200 worth of products immediately.  Because you’ll need to be buying products anyways, this seems like the most logical option.

There are more expensive starter kits, too: one for $499 and one for $999, but all these do are enable you to spend the additional money on products immediately.

As with any MLM, you can earn the retail markup right away.  After you’ve advanced to the rank of “director” (which requires a total volume of 100 sales units per month), you can start earning commission on distributors below you.

The number of downstream distributors you can collect commission from increases as a function of product volume; the compensation plan strongly rewards high product volume even if your total number of distributors is fairly low.  The compensation plan eventually scales up to ten levels deep.

The compensation plan also rewards consistency: To maintain your rank, you need to keep your product volume higher than the minimum level.  So if you fall below 100 volume in a given month, you aren’t eligible for any commission  at all (though you can still earn retail profit).

Autoship is optional, but strongly encouraged (as you might guess from the aggressive monthly sales requirements).  It qualifies you for a number of bonuses, and signing up customers for autoship has additional bonus incentives.


IDLife is a hard sell.  On one hand, it has some reasonably efficacious products, but the startup cost for optimal profits is very high, and the brand has no name recognition to speak of.

On top of that, the compensation plan requires you to maintain very high sales volumes on a consistent basis to earn any money.  You’d better have a solid business plan and a great market opportunity if you take up IDLife as your MLM of choice.

If you’re set on MLM, this one’s not terrible, but probably not the most profitable option out there.

If you’re doing it for the money, there are better ways to kill your day job. You might like our coaching because it shows you the good life without the Facebook spam, home parties, or peddling products to your family and friends.

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