Thursday, April 6, 2017

ASEA review – is it a scam?

ASEA is a multilevel marketing company that sells a small number of supplements that are supposed to improve cellular health, both inside your body and on your skin.

The company has been around since 2009 and is based, like many other MLMs, in Utah.  It is not terribly popular as measured by search engine traffic; search traffic has been flat for over ten years, according to Google Trends.

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This is more reflective of a general lack of awareness of the brand than a strong, consistent performer in the popularity department: search traffic for ASEA fares poorly when compared to other wellness supplement MLMs.

The company’s marketing strategy revolves around the concept of “redox signaling molecules” to sell its products.  These molecules, according to the company, are important for cellular health.

All of ASEA’s products claim to aid something they call cellular redox signaling, and their website claims they are the “world’s only source” for restoring your body’s redox signaling molecules.  Does this hold up?


The flagship product of the company is ASEA Redox, which is a very expensive bottled water.  ASEA claims that it’s packed full of redox signaling molecules, but what’s the truth behind it?

It is accurate to say that redox signaling is a process that occurs in the body.

According to a scientific review published in 1999 by researchers at two cancer centers in New York and Pennsylvania, reactive oxygen species are used by cells in your body to activate certain biological functions, but the molecules involved in these processes are (by their very nature) highly reactive and only stay in their active form for a very short duration.

The redox signalling process involves your body generating reactive oxygen species like hydrogen peroxide and nitric oxide in order to kick-start bigger cellular signaling pathways.

So it’s not like you have some finite stock of “redox signalling molecules” (a term not used by scientists, by the way) that is being depleted over time.

ASEA claims that their product contains special activated forms of redox molecules that are generated by a special industrial process.

Questions start arising as soon as you start looking at what’s in ASEA Redox.  The label includes exactly two things: water and sodium chloride—also known as table salt.  A four-pack of the 32 ounce bottles of this stuff sells for a cool $150.

The patent that covers ASEA’s special industrial process details how it works: they take a salt-water solution, then run some electricity through it.

This, according to the company, generates a “balanced” mixture of redox compounds.  Basically ionized or chemically modified versions of the ions already present in the solution.

The patent itself mentions that a similar process is used to create industrial products like bleach and hydrogen peroxide.  While the company’s marketing literature claims that these balanced ions are useful resources for the body, some basic science says otherwise.

Many other MLMs sell antioxidants which are explicitly designed to reduce the concentration of reactive oxygen species that can get generated by highly reactive compounds like hydrogen peroxide or sodium hypochlorite.

These ions, in high concentrations, are not good for you.  In fact, the company’s own scientific documentation trumpets testing that demonstrates the presence of highly reactive oxygen species in their product.  Why would you want to be consuming this destructive stuff?

The good news is that the company’s own patent says the concentrations of these reactive ions is very low: on the order of one to 50 parts per million.

ASEA’s products and their marketing literature screams scam from start to finish.  There are entire websites run by credible scientists dedicated to debunking “water scams” that try to convince people that special treatment processes can imbue water with special properties, powers, or energy.

ASEA falls squarely into that camp.  This stuff is salt water that had a little bit of electricity run through it.  Not even close to worth the price!

Compensation plan

To become an AEA distributor eligible for wholesale discounts and for commissions, you need to consistently purchase 100 personal volume per month and pay a signup fee for a starter kit to the tune of about $50.  Moving 100 personal volume per month is one $150 case of ASEA Redox, though with your discount of 20% it will be $120.

Orders placed by anyone other than you count less.  Preferred customers underneath you only earn you 50 volume per case, and fast start bonuses earn you only 30 volume.

ASEA is a binary structure MLM.  To move up to the next rank, you need to move 300 group volume per month, and this must be on your lesser leg.

So even if you have one sales team that is doing great, if the other one is dragging behind, you can’t move up the rankings.  Plus you have to maintain these high group volumes month to month in order to actually get paid.


ASEA reads like a scam from start to finish.  Search traffic for the brand is flat, and the absolute number of people interested in the product is low.

Googling the product’s name comes up with a lot of heavily critical websites.  On top of that, the company flouts basic science in their advertising material, using unscientific terms and making unsupported claims about the benefits of ASEA Redox.

Definitely avoid this one.  ASEA’s products are overpriced, ineffective, and the compensation structure is very unattractive.  This is almost a sure bet to lose money, what with the $120 minimum autoship required every single month.

So if you’re set on MLM, this one’s not terrible, but probably not the best, either.

If you’re doing it for the money, there are better ways to kill your day job. You might like our coaching because it shows you the good life without peddling products to your family and friends.

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