Wednesday, April 26, 2017

Alliance in Motion review – should you join?

Alliance in Motion is a global multilevel marketing network that is based in the Philippines and sells healthy lifestyle products like skin whitening creams, sublingual antioxidant sprays, and health bars and shakes.

Their presence is strongest along the Pacific coast, and their product selection varies by country.  In Hawaii, for example, the only US state in which they operate, they only sell one product, C 24/7, an antioxidant and phytonutrient supplement. However, in their home country of the Philippines, their product selection is very impressive and comprehensive.

Did I get on board? This explains everything:

In terms of popularity, its search traffic has gradually increased over the past several years, though its popularity may have peaked.

Its products will fare best in expanding markets in Africa and Southeast Asia; given the brand unfamiliarity and saturated marketplaces in the Western world, it would not fare nearly as well (and hence the very limited presence outside of the Pacific rim countries).


From the wild, colorful packaging design to the wide range of product types, it’s clear that Alliance in Motion distinguishes itself by not focusing on a niche product category.

What they really sell is the convenience of getting several different kinds of products from the same company and the same order—a healthy living Amazon or Sears catalogue, if you will.  They sell coffee, children’s snacks, antioxidant supplements, and much, much more.

Broadly speaking, however, their products can be split into three categories: Functional beverages, nutritional supplements, and nutritional cosmetics.

Functional beverages includes the basics like coffee and tea, but also fortified coffee like the Burn Liven Coffee, which includes green tea extract, garcinia cambogia, and extra caffeine.

The nutritional supplements are mostly plant phytonutrient and antioxidant-based, but there is also an omega-3 fatty acid supplement fortified with the antioxidant vitamin E.

The cosmetics category includes body washes, toothpaste, skin whitening cream, and soap.  Another interesting inclusion in this category is their White Light glutathione spray, which is a mouth spray intended to achieve better absorption than standard pills or capsules.

Glutathione is intended to be used as a skin-whitening agent; it acts as a powerful antioxidant which reduces darkening of skin pigment in response to oxidative damage.

A 2010 study of subjects in Thailand validated the use of glutathione as a skin-whitening agent.  In the study, sixty medical students were split into two groups.  The first group received a glutathione supplement that they took twice daily, or a placebo.  They followed the supplementation regimen for four weeks, and at the study’s conclusion, the researchers evaluated the lightness of the subjects’ skin.

To take human perception out of the equation, they directly measured levels of melanin, the skin pigmentation chemical that causes skin to be darker.

They found that the glutathione supplement consistently reduced melanin levels in the experimental group, when compared to those in the control group that took the placebo.  While the supplement was well-tolerated, the authors noted that the long-term safety of the supplement remains to be seen, since this study lasted only four weeks.

Since Alliance in Motion is not based in the United States or Europe, and as such does not have most of its products regulated by the United States Food and Drug Administration or the European Food Safety Authority.

As such, you’ll need to take a closer look at the ingredients list of its products and make sure you’re comfortable with the ingredients.

The Burn Liven Coffee, for example, could be risky: it contains four different metabolism boosting compounds: regular coffee beans, pure caffeine, green tea extract, and Garcinia cambogia.  Since supplements that mixed stimulants like this have been found to be harmful in the past, you should think twice about recommending this one.

Compensation plan

For approximately $180 (varies depending on the exchange rate, as the price is set in Philippine pesos), you can become a distributor and get your startup package.  From here, you can sign up distributors underneath you following a traditional unilevel multilevel marketing commission strategy.

Beyond this, things get complicated–there are special rewards, bonuses, and additional products you can buy depending on your geographic location.  For example, distributors in the Philippines can purchase life insurance and even get medical checkups at affiliated clinics and hospitals.

Travel and bonus rewards vary by country too.  You’ll have to take a close look at the details for your specific geographic location to figure out the exact bonuses and potential additional revenue streams available to you.

Still, despite this complexity, the fundamental model is still the tried and true MLM arrangement: you can order products for yourself, sell them to other people for a profit, and sign up distributors underneath you to earn commissions from their sales.  The more product you can move, and the more distributors underneath you, the more money you can earn.

Another caution related to geography is the fact that Alliance in Motion is not governed by the relatively stringent requirements set for multilevel marketing firms based in the United States or the European Union.

The company’s policy manual is a daunting 31 pages of terms and definitions that govern everything from how you are allowed to advertise your distributorship to their refund and buyback policies.  Since it’s buyer beware in the broader world of global MLMs, exercise due caution.


The relative advantages of Alliance in Motion depend strongly on your location.  The best place to become an Alliance in Motion distributor would be in a relatively affluent but untapped market, and one in which Alliance in Motion has several products available for purchase.

Hawaii, for example, would not be a good choice–you’d be hard pressed to make any money selling just one nutritional supplement in a saturated market.  Finally, do your homework: understand exactly what risks and potential benefits there are in your country.

Bottom line is, if you’re doing it for the money, there are better ways to kill your day job. You might like our coaching because it shows you the good life without peddling overpriced products to your family and friends.

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